I'm still betting on the cultural differences myself.
The role of pulps and paperback originals seems to be filled to a large extent by manga.
Which, "curiously enough" is going digital with a vengeanfe, ereaders or not:
http://www.animenewsnetwork.com/news...crease/.113129
Quote:
Sales of print manga volumes amounted to 194.7 billion yen (about US$1.71 billion) in 2016, a 7.4% decrease from the previous year, while sales of manga magazines amounted to 101.6 billion yen (about US$892 million), a 12.9% decrease from the previous year. The combined 296.3 billion yen (about US$2.60 billion) total of print sales of manga from both compiled book volumes and magazines saw a 9.3% decrease from last year. This the 15th year in a row to mark a decline in sales for manga’s print market. The print-only market is now about half of what it was in the mid-1990s.
However, sales of digital manga volumes amounted to 146 billion yen (about US$1.28 billion), a 27.1% increase from the previous year, while sales of digital manga magazines amounted to 3.1 billion yen (about US$27.24 million), a 55% increase from the previous year. The combined 149.1 billion yen (about US$1.31 billion) total of digital sales of manga from both compiled book volumes and magazines saw a 27.5% increase from last year.
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