Free book. I read this and enjoyed it. It's written entirely from the guy's POV but the guy doesn't come off like an alpha-hole. The hero is actually a really nice guy. He's just never been in love before so he likes to play the field (until he meets and falls for the heroine). I have read the previous book in the series, but I don't think you need to in order to enjoy this one.
Confessions of a Reformed Tom Cat by Daisy Prescott