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The biggest problem I have with things like this: what if you don't have an internet connection? will it still work? Will I be able to download a dozen books and put them on my non-internet connected device for reading? Will I then be able to put it on another device as well, so I can continue reading it there? And if I get another device and need to change the format, will I still be able to use that book? As long as any of those questions is "NO", I won't even considering buying a book infected with it.
There's only one correct way of DRM and that Social DRM.
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