Thread: B&N explains their results
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Old 03-13-2017, 07:12 PM   #68
FizzyWater
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Quote:
Originally Posted by AnemicOak View Post
Riggio Reiterates B&N's Commitment to Restoring Growth

Quote:
On the topic of online sales versus in-store sales, Riggio noted that B&N does "a huge amount of business” from customers who order books online and then pick them up in a store.
Maybe that's because they got tired of driving to the store, being told "we don't have that in stock but we'd be glad to order it for you", stand around while the customer service rep fumbles around on the internet to find the book you want, finally order the book(s), drive home, then drive back in a few days to pick up the book you ordered with their "help".

Given that you only have to spend $25 to get free shipping to their homes, it sounds like they're not ordering much in each visit online, so they're having it sent to the store to avoid shipping charges.
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