Quote:
Originally Posted by GeoffR
So how many ebooks are sold in New Zealand? No way to tell from the report because New Zealand Kindle sales are mixed in with the US and Australian figures. (New Zealanders can also buy Kindle books through amazon.com.au, not just through amazon.com.)
It seems like a serious flaw in the methodology to depend on the global retailers having local stores in each country, especially when Amazon is so far behind other retailers in that respect.
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True. He says so openly.
The same applies to UK and Canadian shoppers buying off the US Kindle store and US shoppers buying off Kindle UK.
But what he measures is ebookstore sales. Direct sales by authors or publishers are also excluded. The results are a measure of the stores' size more than of the national markets.
The alternative would be to exclude New Zealand from the report rather than highlight the issue but that wouldn't be fair to Kobo and Apple, whose sales are known.
We readers can gain useful nuggets from these reports but their intended audience is still authors and publishers. In New Zealand and Australia, one hopes the takeaway for both is that by going digital they can reach into the bigger ebook markets of the US and UK at no added cost. Which would mean more and distinct voices for readers beyond the antipodes. A double win, no?
For those based in the US, one takeaway should be that Nook still matters.
