Quote:
Originally Posted by Wearever
It sounds to me that Riggio wants to sell only paper books, he said it was a mistake to expand into digital devices ( Nooks) although he'll still offer the small $50 Nook,and he'll still sell e-books if they ( customers ) want it. Also he likes the online business with people picking up their paper books from the store. So it's probably as good as it gets from his prospective.
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By saying it was a mistake to expand into digital devices I think he just meant that the way they went about it was a mistake. Instead of rebranding a Netronix or Hanlin device like they could have they went whole hog on designing and trying to out innovate others like Amazon & Sony. That's a very expensive thing to do and requires a lot of development and a lot of extra employees.