Quote:
Originally Posted by ZodWallop
Why is Nook tanking? It seems like it should be so much better off than it is. It felt like through the Nook Simple Touch with Glowlight they were on par with Kindle.
For me, two bad Nook decisions were arbitrarily changing their DRM scheme and the Nook Glowlight which omitted SD card and only allowed 512MB for sideloading.
It seems like after those, Nook nosedived. But I might be taking things I noticed and attaching them to an unrelated event.
The current Nook Glowlight Plus is a very piece piece of hardware. If my Kobo were to suddenly go toes up, I'd consider the Nook as a replacement.
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Your read is pretty accurate.
More generally, Nook is in a classic death spiral of the self-fulfilling prophesy type.
The short version is that they screwed up inventory control in 2012 and ended up with a zillion unsold NSTs. They tried desperately to move them and the desperation gave the impression they were tanking, which scared off buyers. Who stopped buying. This brought more bad news and scared off even more would be buyers. It's been five years of steady declines and bad news of all kinds. Nothing but bad news. By now all they talk about is reducing losses instead of offering up hope of recovery.
And, of course, talking about ebooks "abating" does nothing to convince their remaining loyalists to stick with Nook.