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Originally Posted by BearMountainBooks
The big 5 have not lowered their prices--they have sales and control those sales, but I would not say they have lowered their prices overall. They just have a different strategy and now utilize the 2.99, 1.99 and 99 cent price points. They also utilize 14.99 for new releases (ebooks) and 9.99 quite frequently.
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http://authorearnings.com/big-five-m...ebook-pricing/
Quote:
The average price of a Big Five ebook had dropped from $10.31 in January 2016 to $8.67 in May 2016. This definitely caught our eye.
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This wasn't the link I read before, but it seems to back up that the big 5 have dropped ebook prices. I imagine this contribute to the fall on sales of small PBH's and indies.