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I've never had a problem with Sony, so I don't distrust them, and I do trust Amazon because I have dealt with their customers service in the past, and it wasn't a hassle. However, this wasn't much of a factor in my buying a Kindle over a Sony.
The main factor in my buying a Kindle was simply the fact that they had the largest selection of content. Prospects of future content was also strongly in Amazon's favor. The way I saw it, Sony's main business was selling electronics and Amazon's was selling books.
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