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I wasn't thinking about the rootkit thing at all, actually. And I was also one of those people burned by Amazon pulling out of pdf.
My own reasons for not 'trusting' Sony is my experience with them when it comes to supporting their own products, but I recognize that to be an uncommon position.
I'm talking about the relationship you have with the company. Sony is a brand you buy, but it isn't who you buy from (not usually). It's not the relationship you have. I have a relationship with Best Buy, but I don't really have one with HP (aside from hating their products.) This is different from say, Apple, because even if you buy from someone else you deal with Apple when you have a problem with one of their products and thus can build a relationship with them and Apple has really mastered the art of creating that relationship.
Amazon, however, I've been dealing with for YEARS very regularly and they've always taken very good care of me. When there has been a problem, they've fixed it quickly and well. And that's not an uncommon experience.
But anger at Amazon regarding their ebook switch is something real, but like the rootkit, effects only a very tiny portion of the population.
But again - it wasn't just one thing that let this happen, it was many. Clout with publishers was vital, and so were the cash reserves to take a hit while driving the prices down.
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