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Originally Posted by SigilBear
Can anyone give me a general overview of the rules of the road regarding allowable links and promotions in books, or point me to an online reference?[...]
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I am not aware of any central reference, probably because the rules vary by site and over time. If you intend to do anything more elaborate than direct readers to your website for more information then your only reliable reference is probably the resellers themselves. ... But literal interpretation of their terms and conditions can be highly restrictive.
For example the
KDP Terms and Conditions include the following statement:
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You may not include in any Digital Book any advertisements or other content that is primarily intended to advertise or promote products or services.
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And yet elsewhere on the KDP site they suggest placing the first chapter of your next book at the end (providing it is available for at least pre-ordering). And what is just the first chapter of a next book there for except "primarily intended to advertise or promote products" ? The same difficulty arises with a list of "other books by this author" lists.
The first two books of my series both include a page at the end directing readers to my website "to find out more", and no one has complained about that. In this case I suppose I could try to argue that it's not "primarily intended to advertise" ... but my heart wouldn't be in it.
Ultimately I think it comes down to: look at similar books and see what they got away with, then suck it and see.