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No... Sony isn't a trusted company. Sony isn't one of those companies you hear people say "Oh, I just love Sony..." I've a LOT of Sony products, and in general like them, but don't trust them at all.
Sony is also a big company... but it doesn't have any particular clout with publishers. A look at their meager offerings and prices makes that pretty clear. Which leads directly into point three - their selection blows. It would seem you a need a critical mass of content to be available to make an eBook viable. Sony never managed.
I'm not saying Amazon is better... just that they had what it takes to do it. Also important - piles of cash lying around.
Personally, whoever gives me the books I want at a decent rate will be whom I go to. I have no brand loyalty at all.
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