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Well, it screws them in the short term. But I doubt they'll take kindly to being forced into that position as they'll take a hit until they streamline their industry for the new market. Right now it probably does cost them quite a bit to create an eBook. But it shouldn't. There are no doubt more things involved than even I imagine, but that being said given they are producing a 'digital copy' they should be able to adapt as long as they aren't complete morons about it.
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