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We have a Prime account , yet I still do most of my Amazon shopping on my old, non-Prime account. The increase from $25 to $35 felt justified. But once the free shipping minimum jumped to $50, it did impact my shopping with Amazon. Often I couldn't justify adding items to bring my total to $50 and then at that point, I didn't want to bother switching to the Prime account, telling myself "I just don't need the items that badly."
I'm positive smarter people than me weighed these options when they first changed the amount. But Amazon did lose a bunch of semi-impulse shopping from me.
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