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Amazon came to an arrangement with the Big 6 a couple of years ago (the very public "negotiation" with Hachette, and the agreements that rapidly followed with the other BPHs afterward.) What arrangement did they reach? Was it publicized. Is it also a secret?
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I checked. The deals with the BPHs and Amazon were inked in late 2014 aprox. None of the details were disclosed. As such, their terms of business certainly changed, and we don't know how, but it might explain a possible change in the algorithms favoring the BPH imprints beginning at some point during the last couple of years.
On reflection, it is not unreasonable to expect Amazon's algorithms to have changed as a result of those deals. It's just a question of how.