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Pandora and iHeartRadio Rank As Streaming Favorites Among Amazon Echo Users

An Alexa-enabled only device music subscription may help Amazon Music Unlimited route the competition in 2017. Yet, a new study shows dipping numbers for Spotify ahead of their IPO, and Echo users aren’t buying Music Unlimited.

Right after the holiday season, Amazon reported booming sales for Alexa-enabled devices, including the Dot and Tap. In fact, according to MusicWatch’s 15th Annual Music Survey, 14 million US consumers reported using an Echo device. Amazon also launched their Music Unlimited service late last year. However, the company has yet to report official paid subscription numbers. So, how well is the e-commerce giant’s paid subscription service faring?

Yet, only 13 percent of Echo users actually listened to Amazon Music Unlimited last year. MusicWatch’s data include paid subscriptions, trials, and account sharing. Whereas Music Unlimited only saw a 13% share, Pandora took home the grand prize. The streaming service ranked as the most-listened to streamer among Echo users with a 43% share. The numbers fall in line with a previous MusicWatch study, showing that American consumers favored Pandora over streaming video giant YouTube. iHeartRadio came in second with a 36% share, and Amazon Prime Music in third with 22%.