Quote:
Originally Posted by issybird
Jon, I think people get the concept of a loss leader, where you get to try a series for 99¢. What constitutes a reasonable price for later books in a series is, of course, the issue. As for high-priced new releases, that also make sense; it's classic price discrimination (a discrimination which isn't immoral). Some people will wasn't to read it NOW, price be hanged. The rest will wait on the price to drift down to the $5.99 level established for earlier books. But I think readers are mostly rational and are not pissed off either by loss leaders or by high-priced new releases.
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A common Indie practice on long series is stair-step pricing.
First one at $0.99, second $1.99, third at $2.99, then $3.49, $3.99, etc. Usually peaking at $3.99-$4.99 depending on genre.
For all the talk of free or $0.99 ebooks, the average selling price of all indie ebooks is close to $4. Romances average around $3, SF&F around $4, and Mysteries and thrillers closer to $5.
By now most successful Indies know their market and price appropriately.
And most readers have their own thresholds for "must-have-nows" or for "let's see".