Quote:
Originally Posted by pilotbob
I think this is a marketing opportunity. Making the Kindle store available to Cell phones even if the user doesn't have a Kindle will give them more of a reason to get a Kindle.
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I agree. They get to experience a lot of the convenience of ebooks without taking a $359 plunge. If they decide to buy a dedicated reading device at that point, it will likely be the Kindle. They're picking up content sales from people they likely wouldn't have gotten as customers anyway and easing in new customers that were balking at the price.
Personally, I don't always have my Kindle with me. If I'm pretty sure I won't have any downtime where I can read during the day or don't want to carry a bag, then the Kindle stays at home. If I find myself with a few spare minutes I may amuse myself by reading the news or something on my HTC Mogul but I would prefer if I could synch up with my book. I'm really excited about this feature.