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Many people have cell phones. Not all of them will want to fork over $400 for a Kindle.
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Probably depends on how much reading they do. Ultra casual might be OK on a cell but any serious amount needs something better than a cell. I shudder to think what serious reading will do to the battery levels on your cell!
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I agree, but they might lose a lot of people who were on the fence on buying one.
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Yup. It would be too bad to see potential buyers steered toward the exceedingly inferior experience of cell phone reading.