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Originally Posted by ZodWallop
The 'no DRM' (or social DRM/watermarking*) would also be tied to allowing different formats, ePub or Mobi. This would allow customers to purchase the book from Apple and read it on any device they owned: phone, tablet, e-reader or laptop. That could pull in folks like me that don't own an Apple device at all.
It wouldn't need to be Apple. Google could do it instead. It just has to be a company with enough weight to counter Amazon.
For serious readers, it would be a blessing.
But I'm realistic enough to acknowledge that books just aren't as popular as music and from what I've seen, publishers are even further behind the times than music executives.
(*Please don't start the 'watermarking is/is not DRM argument. It's tiresome.)
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preaching to the choir. Competition is good all the way around. It helps with price and won't let a company coast. Google went through a big law suit as well when they were trying to do their "scan every book" project which is why it morphed into a search engine rather than a serious ebook store. Lawsuits are a great way to suppress competition. Perhaps we may see some competition once ebooks gets to a big enough percentage of the market share.