Quote:
Originally Posted by ZodWallop
I was just being a smartass
I'd love it if Apple would sell DRM free books that could be downloaded in the format of your choosing, similar to the way they sell music. It'll take a big company to push for a change like that and Amazon sure won't do it.
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If you look how the DRM was dropped from music, basically Apple with iTunes was in the same place that Amazon is in for ebooks now, i.e. 80+ percent of the market. So the music publishers wanted to push people to Amazon in order to create some sort of competition to Apple. The carrot they offered was no DRM.
To get rid of DRM, the publishers have to buy in. To a certain extent, the Apple iBook was suppose to be competition for Amazon, but Amazon successfully blocked that move via federal lawsuit against Apple and the publishers. Now, we are in a situation where there is sufficient start up cost as to discourage anyone from entering the market in a meaningful way. I'm not sure that simply removing the DRM will move the needle much.