Yep, immensely confusing. I think Amazon developers spend a lot of time being confused, so they pass it along. It would have been so much better and straightforward to put the year in the title rather than attempt to assign a generation number which no one understands. The Kindle Paperwhite 2015 makes sense. A generation number will never hold much meaning nor be easily understood. But then, when have the Amazon developers and Kindle designers ever been smart about anything?