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Kelly's concept of the web as being "one machine," comparable to a single human brain, is interesting. I noted that he skirted around the issue of the difference between those entities, that is, consciousness. His statement (at the end) that the world, both humanity and the "one machine," had the web as its OS, suggests a fairly superficial examination of the real relationship between humanity and its machines, and a vague understanding of what those machines really do, and how they do it. (As opposed to calling the web an "OS," I would probably call it an "interface.")
He comments (at about 10:00) that copies will have no value, the value will be in the uncopyable. If a copy has no value, why would anyone buy it? A copy does have value, if it is something a consumer wants.
Kelly states that "total personalization will require total transparency." This is probably the most important statement in the entire presentation, suggesting that humanity will give up privacy for the benefits of a highly personalized web. It seems as if humanity would resist doing this... but we see signs every day that this is, in fact, happening now. So, in this he seems to be on the mark.
His final conclusion--that the web in the next 5,000 days will be smarter, more personalized, and more ubiquitous--is pretty obvious. I expected a lot more than that at the end.
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