Thread: Cheaper e-books will kill us, says publisher
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Old 02-08-2009, 04:31 AM   #173
BuddyBoy
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Quote:
Originally Posted by zyzzyva57 View Post
This publisher is simply refusing to acknowledge the old adage (besides Location, Location, Location): It is about Volume (study Walmart)--MOVE THE PRODUCT AND STOP TRYING TO BULK THE TREND

One of Microsoft's big problem is trying to bulk the trend, e.g., IE vs FireFox
Not trying to be pedantic, but the term you're looking for is buck the trend, not bulk the trend.

Regarding your argument, before any published can try to make it up on volume, they're going to need a heck of a lot of more folks out there using ereaders. The day will come, I'm sure of it, but I think it may be up to a decade away.

Nine years ago, I was paying close to hardcover list prices for each ebook for my Rocket. Nowdays, I get them for a lot loss. Personally, I'm just happy if they cost less than the cheapest new paper copy of a book.
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