Quote:
Originally Posted by rixte
I admit, I'm very surprised that the #1 target market are people that already have a Kindle - I can't imagine the changes that would make me want to upgrade within the space of a year. I know the first adopters have had theirs for about 15 months or so, but that still seems really fast.
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They would be thinking family members. Kindles tend to be coveted and then family members will get their own, etc., and in many cases sharing accounts.