Quote:
Originally Posted by jhowell
I think the creation of a new format was less about trying to achieve 100% absolute lock in and more about being able to add new features, even if the features that they add are not the ones their customers have been asking for. Additional lock in is just an added benefit to them.
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I disagree. I think the creation of a new format is to keep people locked into Amazon. There's no reason Amazon could not have done the typesetting with the KF8 rendering software. Adobe does the typesetting using ADE and not ePub. So given that Adobe can do it without having to change anything with ePub means there's no reason Amazon could not do it in the KF8 renderer. The reason Amazon went KF8 was to add yet another lock to the door.