Quote:
Originally Posted by Nate the great
I followed up with one of the media retailers who founded Tolino, and they said that Tolino was a brand, not a company.
I am still trying to figure that one out.
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That's pretty simple. A brand is simply the name they sell the product under (generally for marketing purposes). They could theoretically sell a Kobo reader and "brand" it as a Tolino. Or a Kindle (OK, Amazon might have something to say about that
). It's the same as Kleenex is a brand, but the company that makes it is Kimberly Clark. In the Tolino case they probably chose to brand it since if one or more of the founders bailed they could keep the brand and just change to a different product or manufacturer if the bailee wouldn't let them continue on or had control of the product/manufacturing.