[jakeluck]

although feature, button placement, connectivity are nice to haves. for me, the quality of the eink screen is one of the more important purchasing considerations, e.g. the 505 screen is a significant improvement over the 500, when I saw the 2 models side by side in the sonystyle store, it didn't take much convincing to walk over to the cashier with the credit card. (i think this is probably one of the reasons why the PRS700 backfired as they made the screen _worse_), so IMO, they need significantly better technology or more competitive pricing or both to draw away the early adopters.