Quote:
Originally Posted by pilotbob
Except that his concept only works if you are also publishing pbooks and most people buy pbooks.
If a publisher wants to self publish ebooks only, giving them away hoping to get name recognition so he will sell more paper books doesn't really work.
Also Doctorow's marketing plan won't work in 20 years where the majority of books are ebooks and paper is basically relegated to museums.
BOb
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Yep. Reading devices are still pretty rare so most people who download his books are going to read them on their computer. They probably don't want to read the entire thing on their computer so once they figure out they like it well enough, they go buy the paper copy. Even though people have the whole book, it functions more like a free sample in this case and samples are an effective marketing tool.