Thread: Kindle shortages by design?
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Old 02-06-2009, 03:50 AM   #1
Alexander Turcic
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Kindle shortages by design?
So believes Bernstein Research analyst Jeffrey Lindsay. Reuters reports:

Quote:
Lindsay said backlogs were likely due to Amazon's desire to control Kindle's deployment, adding that Flextronics International Ltd, which many believe manufactures the Kindle for Amazon, could produce them faster and cheaper.

Keeping the Kindle scarce keeps the level of excitement high, and keeps people talking about Amazon, Lindsay added.

Amazon's desire to preserve its success with physical book sales is why it will not sharply lower Kindle's price, he said.
Related: Amazon Kindle 2.0 rumors - price increase
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