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You can also thank the folks that demanded numerous exchanges trying to get a 'perfect' device. Yes there were some legitimate display issues, but there were also folks who went looking for issues. Each exchange cuts into the number of devices Kobo has to sell. Even if the returned device is totally fine it still needs to be tested for resellability, and that's presuming Kobo would just wipe any registration of the device from their records and resell it which seems doubtful.
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