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^^^ you can blame the publishers for a lot of things. You can't blame them for what fonts or font control features Amazon chooses to put on their own readers.
Current trend in UI design is to use thin fonts, no separation lines, low contrast. Look at all the web sites that use gray text on white background. Because black text is too harsh or something. Never mind that most computer monitors are crappy lcds with poor contrast so the text is already gray to begin with. Designers (or the people who pay them) seem to assume everybody has 25 year old 20/20 eyes and large, hi res, good quality monitors they themselves use.
There's also the tendency to put "accessibility features" in a category by itself rather than designing UI that suits a continuum of needs. You either have perfect eyesight or you're legally blind. I fall in between and it frustrates me to no end dealing with modern GUI.
Anyway this is why I jailbreak. So I don't have to embed a font in every book, I can have multiple alternative fonts, and I can tweak and change the fonts any time I like. I don't have to care what fonts Amazon gives me. I can even change the UI font, too. If I couldn't jailbreak, I'd probably just buy a kobo.
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