From the specs above: "Partially powered by E-ink Carta technology" -- how the heck to you get PARTIALLY powered by E-Ink Carta?
ETA: after reading the links it sounds like that is marketing speak. The screen is eink so that seems to be why it's "partially powered" by eink (the rest presumably being powered by the CPU, battery, etc
). Definitely looks interesting even if just for reading PDF (at the pre-order price), but I can understand the skepticism of it.
And wait a minute -- isn't this more Ultimate than Goodereader's new Ultimate E-reader