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I can only speak for myself but one of the major reasons I upgraded from the paperwhite to a Kobo aura one was the waterproofing. I spend a lot of time in pools and I love being able to read in the hot tub with no concerns (even if you don't drop a device in the steam is not great for non-waterproof devices, I hear). The aura one is a step up from the H2O because it's truly waterproof without having to worry about the port flaps opening.
I guess for me it made sense that if I was buying a new, expensive device I would not have to worry about ruining it through water damage. It seems like waterproofing is not that difficult for manufacturers to do so I don't see why kindle would not add it to new models for an extra selling point. Even if most people don't feel that they NEED a waterproof device I can't think of any reason to not think it's a beneficial feature.
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