[gandor62]

I feel sorry for all those people that manage to design a software program, code the program, test and debug, distribute the software for sale, bank the earnings, all on their lonesome. No one to help them..... must be so hard.

What really gets me is that the person actually got paid to think about how to convince the general public about why e-books are so expensive. He must of gone to the pub and had a beer while he wrote down every excuse he could think of. I doubt anyone actually verified the excuses, they sound so real so they must be true. The problem here is in my opinion most people that read books and buy them actually have a functional brain and must have a little snigger when they read his post. I mean does anyone actually believe a word that has dribbled from his mouth. I don't, and I am insulted that this person had the tenacity to try to think that his words would sound so convincing, that I would believe it.

I feel sorry for authors that would like to embrace technology and have their works published in a new electronic medium. The publishers are so scared of it, as they lose the total control over the print media that exists now. They cant have authors discovering that they can actually set up their own publishing center on the Internet for less than $500.00 and bypass the publisher completely. So keep the ebooks prices high and in line with the hardback price and then show the author that there are next to no sales electronically and "Oh Dear, look someone has posted your work on a pirate site, Oh no, we must stop doing this electronic thingy", and of course they are so convincing and the poor author believes them, or has to, they do pay him.