Just how user controlled do you want it to be? DRM abounds but can be defeated. If you want to store the books on your computer, look at Calibre. It can install books on readers from your storage and do a number of other neat things to give you the most control.
Kobo and Kindle are both excellent first experiences. The more you spend the more features you'll have. However, an entry level model makes a good starting point. The Kobo is more versatile because epub are the choice everywhere but Amazon. If you are happy being locked into Amazon, they are a good value.
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