Thread: Kobo Aura One - Buy Now or Wait?
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Old 11-22-2016, 12:34 PM   #78
DNSB
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Quote:
Originally Posted by chrisridd View Post
I agree not having any for Christmas is a bit of a spectacular own goal! But perhaps they just sold way more than they expected to?
I suspect that Kobo underestimated the market for a 7.8" ereader. Much as Kobo's original 6.8" Aura HD was supposed to be a limited edition yet sold out the original manufacturing batch much faster than expected.

When I look at what I've spent and continue to spend on ebooks, the cost of even the Kindle Oasis is a pretty small chunk of the total cost.
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