Quote:
Originally Posted by DiapDealer
By my calculations, ebooks FAR exceeded any expections that traditional publishing insiders had for them. In fact they never took them very seriously at all until their level of success starting causing them migraines and panic attacks.
The expectation that ebooks would entirely replace print books was never really one that anyone with common sense took seriously.
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Again, I'm not arguing against the reality. There's a difference between reality and perception you would get if you come across the occasional e-book article on a regular news site like MPR.
There was also an article I linked to a while ago where a paperbook reader was saying why they could never go to e-books without having ever tried them.
Any time I read an article like that, the "you're screwed if you're around water" argument comes up. When I talk to people at work who like to read, but have never tried an e-reader, I hear some variations of "I like to read in the tub" or the general "I would just miss books on paper" (with no details of what that actually means).
Now, of course e-books will never replace paper books. But I think there is a much bigger market for e-ink readers that isn't filled because those readers hear about e-books, only imagine reading on their phones/tablets and say "that's not for me." Which is why, I guess, in my first post I mentioned not only a waterproof Kindle, but one with a heavy advertising campaign to put it in front of people's eyes.