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When I was young, I supported my (novel-)writing habit by writing tech manuals for my classmates who had graduated as engineers. Even after I became self supporting, I used to pick up mad money as a consultant for the Justice Department, writing "executive summaries" for academic research papers on such arcania as Community Based Policing. You can't imagine how much money there is, or anyhow was, in "consulting" for the US government!
My point is that experts aren't very good at explaining themselves to the public. They need interpreters. (If you wrote a formatting manual, however, I would buy it and retire mine.)
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