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It's not management at the publisher that's the problem in the example I cited. This was an example of a small, agile company trying to deal with the distribution network. A publisher can't make that go away. We're talking Amazon, which is supposed to be on the leading edge. And I think Ingram (Lightning Source) may be involved in there, too.
I agree it's a process problem, and it should change. But it's a process that spans many different companies and types of company, and that's one reason it's so hard to change.
I also agree that this does not excuse high prices. I'm all for lower prices, and I've told the people at ereads that anytime they want to experiment with lower prices, I'm ready to be a guinea pig.
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