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The funny thing about proofing is how many printed novels I read with one or more errors that are locked in for the entire print run. An e-book file can be updated so much easier. It doesn't HAVE to be as well proofed to start with. Heck, crowdsource it!
I can understand a publisher wanting us to believe e-books cost just as much to prepare and distribute as p-books. But I can't see many of us swallowing that one, knowing the price of paper versus bits. The best argument I read in the thread was how the task of converting galley-ready p-book files for e-book use just hasn't been properly abstracted yet. That's a one-time task akin to a complier change.
The paper model is sinking and the CEO's without enough vision are going to be just as rudely shocked as they were in the music business.
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