I just TODAY got an email from Amazon "Quick Start Guide for your Kindle"
[I]"Thank You for Purchasing a Kindle
You can set up your Kindle in just a few minutes by following the steps below..."
"What You'll Need..."
"Turn On Your Kindle..."
"Set Up Your Device
An on-screen guide will walk you through a quick setup process..."/I]
I ordered 24th October, it was delivered on the 26th.