Wow... they got back to me really quickly, but the response is... well, hilarious?  Sad?
	Quote:
	
	
		
			
				I'm sorry you're experiencing difficulty with your Sony Reader as it appears to have 
dust particles on the screen. Based on the information you've provided, I suggest 
that you perform a hard reset and check the operation. I have provided a link* for 
the information to perform hard reset: 
 
   http://www.kb.sony.com/selfservice/d...nalId=C1002072 
 
   *You may be asked to enable or allow the link to work.
			
		 | 
	
	
 Yup... software reset... that'll clean up the dust.