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I suspect that Barry is on the right track. For better or worse, Amazon's Kindle is the iPhone of the e-reader world. They are ubiquitous (at least in the States). So that most people that are interested in buying an e-reader buy a Kindle. And someone with the money to buy a premium version is going to go for what's widely perceived as 'the best', the Kindle.
Kobo seems to have had luck with more expensive readers that are unique (larger screens), but I'd guess that is mainly because it is a game Amazon chooses not to compete in.
The only 6" premium e-reader Kobo's sold is the original Aura and it is telling that the Aura 2 is a stripped down version of it.
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