Kindle rocks the US, the Sony Reader the UK.
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Over the last year UK interest in e-books has grown significantly, with searches for ‘ebooks’ doubling between January 2008 and 2009.
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Charting the most popular searches for each reader shows that in the US the Kindle is by far the most searched for e-reader. However in the Kindle is not yet available in the UK and therefore it is the Sony Reader that dominates UK e-reader searches.
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http://weblogs.hitwise.com/robin-goa...ks_double.html