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I work in software development and half of our business come from very large online retailers. There's no doubt that there's an upfront investment in order to sell something online. But I seriously doubt that the price is comparable to setting up a printing house.
I appreciate that, probably, most of the books are designed as PDFs or similar format for paper printing. Therefore, there must be some additional cost in converting and creating a new layout. However this still couldn't justify a similar price.
I'm sad (for the people who are in this industry) to think that their jobs in publishing is shifting from paper-based towards digital. But so are the job and market opportunities.
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