Quote:
Originally Posted by Lilly
So that's why I prefer BoB and I see why they say they don't have a gimmick, because the books are discounted for everyone, even casual buyers that just decide to go to their site and buy a book. The reward dollars are just extra, like icing on a cake.
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gimmick - a trick or device intended to attract attention, publicity, or
I don't think the club membership is a "gimmick".
Many places have buying clubs or memberships or frequent purchaser programs. It is designed to reward loyal customers.
Amazon has Prime which I think is $80 a year but gets you "free" two day shipping on anything your order.
Barnes & Nobel has their Membership discount card that cost $25 a year which gets you 40% off best seller hard covers, 20% hardcovers, 10% off all else on all your purchases.
Credit Cards offer cash back or reward points if you use their card.
eBates.com offers various rebate percentages if you purchase through their site at many online retailers.
If don't think these types of things are a "trick" but I guess they do meet the definition since the "attract business".
But, how is this different than BoB requiring you to email in your receipt to get your reward credits?
I guess it is just about what you prefer.
BOb