Dear Mr. Justus
Thank you for a valuable insight.
Please have a look at www.Baen.com
They have managed to sell DRM free books for very atractive prices for years.
Also please consider several reasons why we (the readers, the potential customers, the e-book enthusiasts) clamour for cheaper prices for e-books.
1. We feel that there are significant costs - like handling, warehousing, transporting physical objects (books), pulping unsold paper books that shops return to the publisher that are not present in an e-book bussiness model.
2. We feel that with an e-book we receive less value when we ... aehm ... "purchase"(**) an e-book. When I purchase a physical book I own it. Period. I can sell it to a second hand shop. I can lend it to a friend. My grandchildren will be able to read it. I have certain fair-use rights that are taken from me when get an e-book instead.
(**) understand: pay for a licence to read a DRM crippled file on a limited number of approved reading devices, for a limited time.