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Currently the idea of them completely abandoning print is purely academic. As soon as you look at the current off the shelf tech, its obvious that they would loose some decent part of their reader base.
However, businesses looking seriously at what they would have to do to make a change like this, as far as infrastructure, in house changes, etc. are exactly what electronic reading needs to have happen. As devices become more prevalent, interfaces become more responsive, and intuitive, and as time has allowed non-gadget people to warm up to ebook readers this could become a reality. However I think to do this right would take six months to two years of internal changes before they would be ready for it.
In the mean time a more reasonable question is, could they make an offer for this that could increase profit margins, while decreasing overhead?
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