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I don't think you're doing the seller "a favour" by buying from them. It's an exchange. You could just as well say they're doing you a favour by offering the thing you want to buy.
I think the problem with having expectations over and above the obvious exchange of money for goods or services, is that they can be ill-defined or subjective. One person's idea of what is reasonable differs from another. That's why we have laws or why businesses provide terms and conditions. It's to lay out in as specific a way as possible what people can expect - and hopefully lend some weight to enforcing it if necessary.
I think there are some implied obligations but these would be things along the lines of fitness for purpose. If half the ebook is missing*, if your toaster does not in fact make toast, if the TV conks out five minutes after you got it home - I think these are grounds to say the obligations have not been met and either a refund or replacement or repair is in order.
There are more subjective cases. What if the ebook is complete but has typos? Is there an acceptable number or should it always be zero? What about if I simply didn't enjoy the book?
Have a look around these forums and you'll see the issue of screen quality on ereader devices is quite the issue. Some people have a lower tolerance for variation in lighting or colouring for example. It's possible that the item is faulty or it's possible that the technology is at a point where the best you can get is still below some people's standards. If it's the later, does the buyer or seller have the responsibility?
Most businesses will want to be seen as being on the side of their customers. Amazon is better than most in this regard. But even then there's a point where they may draw a line and retreat the baseline of the T&Cs or the law.
(*I'm thinking of a case where something went wrong and half the file is missing, not where something is a part work and clearly labelled as such.)
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